McDonald's plans to add a Travis Scott meal to its menu in order to win over generation Z and millennial customers.
A statement issued by McDonald's said Scott's label Cactus Jack has designed custom t-shirts for McDonald's employees to wear during the promotion.
The statement said McDonald's and Scott will be "exploring opportunities to support charitable organizations during the month-long program."
Travis Scott's name became a Twitter trend on Thursday as more than 19,000 tweets were posted by his fans to express their views about the collaboration.