American sportswear giant, Nike, on Saturday revealed its plans to terminate sales in Israel from next year.
According to The Independent, the company sent a letter to the store owners in Israel saying thatit has been decided that the "continuation of the business relationship between you and the company does no longer match the company’s policy and goals."
It added that the new decision will be effective from May 31, 2022.
“We strongly encourage you to already start anticipating this termination in order to successfully continue your business without Nike products in your assortment.”
Nike has taken this decision after a comprehensive review performed by the country as a part of its global marketing strategy. Meanwhile, the move is expected to impact hundreds of stores related to sports goods in Israel.