Adcom Leo Burnett sweeps 2016 PAS Awards

KARACHI: In an evening packed with the leading lights of Pakistan’s marketing and advertising world, and graced by the Federal Minister for Information and Broadcasting, Parvez Rashid, Adcom Leo Burnett surged to win 8 trophies while Adcom Zenithoptimedia won 1 award at the 6th annual Pakistan Advertising Society (PAS) Awards ceremony.

PAS Awards are considered to be the highest acknowledgement of marketing excellence in the country. Adcom, which has a history of sweeping various creative awards in Pakistan, has been a regular winner at PAS. But this year, it won the highest number of awards ever by a single agency.

It took away 9 awards in 6 categories, leaving its CEO, Imran Syed, beaming with joy. Talking to the media after the sweep he said: “we are humbled by this acknowledgement. Kudos to the team. We are hugely motivated to work with clients to help take Pakistan’s communication industry to the next level.”

The most hotly-contested category was Best in Digital, which declared two winners, both from Adcom for Telenor EasyPaisa and Garnier. It clearly positioned both Adcom LeoBurnett and Adcom ZenithOptimedia at the forefront of integrated digital communications, the most aggressively growing space in the industry.

Last night's wins clearly showcase the agency’s leadership and excellence in combining the power of strategy, creative, digital and media.

The agency's work for Samsung was acknowledged by an award in the telco hardware category, as well as the Best National Campaign, and Campaign of the Year trophies. They also won in the food and dairy category for Tarang, Desserts category for Omore, Culinary category for Onnaaj and Fashion category for Borjan.