May 12, 2016
INGOLSTADT, GermanY: Volkswagen´s flagship premium brand Audi expects a raft of new models to push its sales to a new record this year, despite “extremely challenging" business conditions, Audi chief executive Rupert Stadler said on Thursday.
Audi is facing a variety of problems including volatile currencies, heightening competition in China and a possible vote by Britain to leave the European Union, Stadler told its annual shareholder meeting.
It is also still grappling with Volkswagen´s (VW) emissions test-cheating scandal.
Audi set aside 228 million euros ($260 million) last year to cover technical fixes, legal risks and other measures related to its involvement, Stadler said.
"Our outlook for this financial year includes a number of negative indicators," the CEO said.
But Audi, which slipped behind Daimler´s Mercedes-Benz last year into third place among the top luxury-car selling brands, is counting on more than 20 all-new or redesigned models this year to beat 2015´s record 1.8 million sales.
Finance chief Axel Strotbek reaffirmed the carmaker´s goal to increase both deliveries and revenue "moderately", helped by expected demand for the new Q2 sport-utility vehicle and variants of its top-selling A4 model line.
"Audi´s launch calendar should support momentum through 2016 and 2017," UBS analysts said in a note on Thursday.
"Audi´s solid momentum is a clear positive for Volkswagen group."