Jang Media Group, Google reach DFP premium partner agreement

KARACHI: The Jang Media Group has reached a DoubleClick for Publishers (DFP) premium partner agreement with Google Inc. and the main purpose of the agreement is to help advertisers form groups of potential quality buyers, and build their capacity in this regard.

This is the first agreement of its nature between Pakistan’s Jang Media Group and Google Inc. The Jang Media Group is among pioneers of digital publishing in Pakistan. The Group will work together with its advertisers, who will bring into use all aspects of the DFP premium facility to gain maximum digital access.

Expressing his views on the new arrangement, Jang Group Managing Director Sales & Marketing Sarmad Ali said that the agreement renews the Group’s resolve that it adopts new technology in the industry and expands it to the maximum.

The DFP premium technology has especially been designed by Google Inc. for publishers’ digital advertising. In this technology, advanced digital sales services help advertisers enhance their digital access.

Managing Director, Interlink Multimedia, Jang Media Group, Faizan Siddiqi, said that through the use of DFP premium technology, we can get more up-to-date information, and support and services from Google, compared with the past. It would help the Group gain new levels of the best professional and technical expertise for the Group’s current and future consumers.

Since the beginning of year 2000, the Jang Media Group has enabled and facilitated thousands of its advertisers to benefit from inventory management services and control their increasing production through the use of effective and consolidated services of Google technology.

Adeel Farhan, Google’s Head of Strategic Partnerships, South Asia Frontier Markets, said that he was happy to work with Jang Media Group’s trained team with years of hands-on professional experience. “We will be able to extract the best results from the agreement with the Jang media network,” he hoped.