WW&DC developing marketing skills in women

ISLAMABAD: The Women Welfare and Development Center (WW&DC) has imparted training to 14,189 marginalized women in market-oriented trades to uplift their socio-economic status.

The Ministry of Social Welfare and Special Education has established the center to uplift the socio-economic status of the marginalized women across the country.

The objectives of the center are in line with the Millennium Development Goals (MDGs) and empowerment related articles of Convention of Elimination of All Forms of Discrimination against Women (CEDAW).

The operational objectives of WW&DC included skill development of the needy and destitute and deserving women in dress making, designing, fashion works, textile designing, beauty parlor and computer skills, etc.

Another objective of the centre is to enable the destitute women to earn their livelihood in honourable manner.

The centre also enable and facilitate trained women in the sale of marketable products at reasonable rates, the official said.

The center offers three months courses in dress making, dress designing, machine embroidery, hand embroidery, knitting, beauty parlor (foundation, advance), zari work and resham work, home arts, textile designing, glass painting, commercial embroidery and computer literacy.

The center also offers fifteen days courses in pottery painting, glass painting, candle making, stick work, beauty parlor, dry flower arrangement, beads work, porcelain work, and wood work. In addition, the center has started a comprehensive one year diploma in Information Technology, Beauty Parlor and Dress Designing.