Harry, Meghan look to register 'Sussex Royal' brand as global trademark

The brand covers a range of items and activities including clothing, stationery and running 'emotional support groups'

Web Desk

January 13, 2020

LONDON: The Duke and Duchess of Sussex are looking to globally trademark the "Sussex Royal" brand which covers a range of items and activities including clothing, stationery and the running of "emotional support groups", according to international filings.

The application covering Australia, Canada, the EU and US was filed in December with the World Intellectual Property Organisation (WIPO) in the name of their new foundation, international media reported.

As well as the application to register Sussex Royal – which the couple have been using on their Instagram account and on a website launched last week as they announced they were "stepping back" as senior royals – one was also made to register "Sussex Royal the Foundation of the Duke and Duchess of Sussex".

Six classes were listed in the applications, covering printed matter such as magazines and greeting cards, clothing ranging from footwear to pyjamas, charitable fundraising and management, as well as education and social care services including the organising and conducting of emotional support groups.

Applications to trademark Sussex Royal for a range of goods and activities were lodged with UK intellectual property authorities last June by their advisers Natalie Campbell and Sara Latham. Ownership was switched to the couple in December.

However, Harry and Meghan face having to potentially make an objection to protect their would-be brand after an application was lodged with EU authorities to trademark a range of goods including beer and jewellery under Sussex Royal.

It was lodged on Thursday by an applicant who appears to be based in Italy and filed it in German, with English listed as a second language. Database searches suggest it was made in the name of Ui Phoenix Kerbl, possibly after the Guardian reported on Thursday that the Sussexes had yet to register their brand outside the UK.

Six categories of goods and services were listed – covering areas including toiletries, sporting goods, toys and alcoholic beverages – in the application to the European Union intellectual property office (EUIPO).

Meanwhile, the Duke of Cambridge has expressed his sadness over tensions with his brother before Monday’s crisis summit at Sandringham called by the Queen to decide the future of the Duke and Duchess of Sussex.

The brothers are now "separate entities" but Prince William hopes matters can be resolved so the royal family can once more play as "a team", according to reports.

"I’ve put my arm around my brother all our lives and I can’t do that any more; we’re separate entities," William was quoted as saying.

"I’m sad about that. All we can do, and all I can do, is try and support them and hope that the time comes when we’re all singing from the same page. I want everyone to play on the same team," he said.

The comments come as the Queen, Prince of Wales, William and Harry prepare to meet face-to-face for the first time since the Sussexes’ bombshell statement on Wednesday.

In it, Harry and Meghan said they intended to "step back" from being frontline royals, split their time between the UK and North America, and work towards becoming "financially independent".