May 22, 2021
Acclaimed sports journalist Alia Rasheed has garnered praises from Indian media for her stellar contribution to the development of broadcasting in Pakistan.
The publication, Sportstar, mentioned Rasheed among the other established faces of extremely competent work in the field and regarded her work to break down the challenges that “include social barriers, taboos, gender insensitivity, a pervasive sense of disbelief that a woman can be an expert on a sport like a cricket without being immodest.”
After the Pakistan team had landed with the 1992 World Cup trophy, she had been assigned the task of getting an interview with skipper Imran Khan.
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“Impossible,” she was warned by her male colleagues. But Aalia Rasheed, despite running a mild fever, was to do something spectacular that day.
She simply climbed onto the truck carrying some of the players. Even as Javed Miandad shouted, “Aalia, Pagal Ho Gayi hai kya (have you gone crazy)?” she forgot her “dupatta, handbag, Roza and fever” and pulled off an interview with Imran that went on air and was splashed the next day in The News", read the publication.
Giving an interview to the publication, Aalia admitted that it was challenging at times to make space in a field that is associated with men.
“As a woman, I had to counter an inherent presumption that men know more about sports. The pressure of being a female was immense initially. While the public at large appreciated it, specialists, including players in the field, didn’t, if I may say so. Sexist remarks, flirtation from those you get in contact for information including some players, administrators, and sadly from amongst your own colleagues is a constant pressure being a female working in a field dominated by men.
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"I was no exception to this rude behaviour, but I remained steadfast. The initial days were very challenging, but with the growth of television, more and more space has been created for women to enter the field once reserved for men only.”
Besides Alia, the publication also recognised the efforts of India's Mayanti Langar, the affable presenter with Star Sports, and BBC's Alison Mitchell.
"It has not been an easy job for this trio to establish themselves in a male-dominated field," the publication concluded.