January 31, 2022
Gehraiyaan director Shakun Batra recently shed light on his decision to release the much-anticipated movie on a digital platform and not in theatres.
The upcoming movie, starring Deepika Padukone, Ananya Panday and Sidhhant Chaturvedi, is already creating a massive buzz among movie lovers for its intriguing plot and fresh combination of actors.
The project was expected hit box office with a major blow however its release was moved to OTT platform Amazon Prime.
Talking about his decision, the Indian filmmaker who has helmed Ek Main Aur Ekk Tu and Kapoor & Sons, said, “I grew up on films I absolutely loved and admired, and which made me want to become a filmmaker," reported Hindustan Times.
“I have watched all of them on TV, DVDs and my laptop. I have always felt a good story will connect regardless of how and where you watch it,” he explained.
The filmmaker revealed that due to Covid-19, he would have to hold the movie to get it a theatrical release. “I really didn’t want to keep holding this film for long. It was ready and I felt the need to put it out.”
“I always set out to make this film for a mature audience, and that is already there on OTT platforms,” he added.