Kim Kardashian announces KKW relaunch amid messy Kanye West divorce

Kim Kardashian is ready to bid adieu to the ‘West’ in her name amid divorce with Kanye West, with the first order of service being the removal of it from her KKW fragrance brand.

According to Allure, the reality star and beauty mogul is dropping her estranged husband Kanye’s name from her fragrance brand, and ‘can’t wait’ for the next chapter of her ‘fragrance journey’.

Kardashian, on Friday, announced on social media that she will be shutting down and eventually relaunching KKW Fragrances with a brand-new name, saying: “Fragrance as many of you know is deeply personal for me.”

She went on to add: “I put my heart and soul into every bottle and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.”

“I cannot wait to introduce you to the next chapter of my fragrance journey – I promise I won’t be gone for too long,” Kardashian continued.

She then thanked her fans for their “loyalty and love these last few years”.

The name-change comes as Kardashian remains embroiled in a bitter divorce saga with Kanye West, who has routinely taken to social media to lambast Kardashian and her new beau Pete Davidson.