China punishes publishers for portraying country's children as 'ugly' in textbook drawings

China Ministry of Education on Monday fires 27 officials from state-owned publisher

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The illustrations of the second volume of the fourth-grade math textbook for primary schools published by Peoples Education Press.— Future publishing
The illustrations of the second volume of the fourth-grade math textbook for primary schools published by People's Education Press.— Future publishing 

More than two dozen education officials in China have been punished for a series of math textbook drawings that an investigation discovered portrayed the country's children as "ugly," Bloomberg reported.

According to a statement issued by the Ministry of Education on Monday, 27 officials from the state-owned publisher were reprimanded or fired for illustrations that "fell short of the fundamental requirements of moral education."

“The overall style of the illustrations do not conform to the aesthetic tastes of the public,” the ministry said. “Some illustrated characters are ugly, show poor spirit and style, and do not reflect a positive image of our nation’s children,” Bloomberg quoted the ministry as saying.

In May, drawings of students with small eyes that some called racist, the apparent depiction of male genitalia on boys' pants, and children wearing clothing bearing stars and stripes that was seen as pro-America attire sparked outrage on Chinese social media.

China punishes publishers for portraying countrys children as ugly in textbook drawings

After being ordered to redesign its materials for the semester beginning in September, the country's largest textbook publisher issued a public apology on its official WeChat account in May.

In recent years, China has tightened control over its textbooks and curriculum in order to instil patriotism in its youth. The government has taken steps to forbid textbooks from overseas publishers and has educated primary and secondary students on President Xi Jinping's ideological teachings.

China punishes publishers for portraying countrys children as ugly in textbook drawings

According to the education ministry, the publisher did not understand the purpose of educational texts. It promised to reinforce the Communist Party's leadership over educational materials in order to guarantee that they "always adhere to the correct political direction and value orientation."