Las Vegas Sphere displays Chiefs-49ers helmet designs ahead of Super Bowl

Preparations for the National Football League's (NFL) Super Bowl LVIII  are in full swing in Las Vegas as the state-of-the-art Sphere turned into a promotional advantage for the league.

Ahead of the showdown between the Kansas City Chiefs and San Francisco 49ers, the advertising for The Sphere has climbed to nearly $2 million, TalkSport reported.

"Good morning from Las Vegas, where even the Sphere is in the Super Bowl spirit," NFL Network's Tom Pelissero posted on X, formerly known as Twitter, accompanying the post with photos of the giant ball fully lit up as Chiefs and 49ers helmets.

The images immediately grabbed NFL fans' attention and were praised on social media.

"This is so beautiful," one fan wrote.

"Amazing use of the sphere," a second fan posted.

"That’s awesome," a third fan said.

"That's dope," a fourth fan tweeted.

The NFL promoted its team brands on The Sphere, but a company aiming to reach a large audience with fancy advertising must be prepared to invest heavily in advertising.

According to Campaign, the rates will vary between $1 million and $2 million as game day approaches.

Game day will only include two brands, with a takeover lasting around 12 hours.

The Irish rock band U2 shook The Sphere with a big grand opening, while Formula One used the stunning venue for its own promotions during the recent Las Vegas Grand Prix.

The Super Bowl, a global sporting event, is just beginning its week-long celebration, indicating that The Sphere is just beginning to dominate social media