Women's clothing brand SairaNoor opens outlet in Karachi

A women's clothing outlet, SairaNoor, has been opened in the Defence Housing Area (DHA) of Karachi, where attractive and modern designs are blended with Eastern culture.

SairaNoor's Chief Executive Officer (CEO), Dhanak Shah, said the clothing brand had already gained popularity among the public as it was for the last five years known across Pakistan and the world for its attention-seizing clothes and jewellery.

The CEO said they had been selling it online and after enormous response and demand they launched its physical outlet.

“The special thing about our clothes is that each dress shows a fusion of Eastern and Western culture which has further enhanced the quality of the garments,” she said.

Designer Warda Ali Shah said she created dresses by giving a Pakistani touch to Middle Eastern and Western designs, which had become household names.

The female customers visiting the boutique said that there were all kinds of casual and formal designs for women of all ages. Hand-knitted shawls and clothes also caught people’s eyes in the shop.