TikTok introduces customisable AI-avatars
Symphony is a generative AI-powered set of tools that will facilitate users and businesses with creating ads using avatars
June 25, 2024
TikTok is reportedly working on introducing new artificially generated (AI) avatars as a key component of its enhanced Symphony ad suite.
Symphony is a generative AI-powered set of tools that will facilitate users and businesses with creating ads using avatars, News Central reported.
The new tools will help creators customise avatars to resemble real-life people.
The head of creative product at TikTok, Andy Yang, said while unveiling Symphony: "At TikTok, we aim to empower creators and propel their creativity to a global audience with the power of generative AI.
"Symphony Digital Avatars unlock a new avenue for creators to scale their opportunities with brands globally. We aim to fuel the creator economy by investing in creative solutions that spark joy, imagination, and action."
As per reports, there will be two types of digital avatars available for creators, the stock avatars and the custom avatars.
The stock avatars are pre-built avatars using paid actors. These will be available with diverse backgrounds and nationalities and will be able to communicate in over 30 languages.
In contrast, the custom avatars can be created however creators wish them. These avatars can represent their own brand with the option to present or translate the message in over 30 languages
