Instagram might launch new AI-powered feature for generating profile pictures

Meta-owned Instagram might be working to add a new AI-backed feature that will allow users to create profile pictures using Meta’s artificial intelligence technology, Gadgets 360 reported.

According to an unofficial news leak as cited by Gadgets 360, the development of a new feature is still under process. Similar features might be introduced on Facebook and WhatsApp as well.

Developer Alessandro Paluzzi initially shared the information on Threads, posting a screenshot of the menu where an option of ‘Create an AI profile picture’ can be seen under his profile picture on Instagram’s profile picture setting page.

With insufficient clarity surrounding the new feature, it is difficult to predict the exact way this feature would work but it will presumably be supported by one of Meta's Llama large language models (LLMs).

However, this feature will not be Instagram’s first AI-driven specification as the platform has already incorporated an AI chatbot called Meta AI which allows users to interact with the chatbot and generate images based on text prompts.

Besides, Instagram Head Adam Mosseri announced that the app abandoned the service of automated feed refreshing upon opening after a certain period of time.

Moreover, Meta recently unveiled its ongoing tests of an AI-driven facial recognition tool designed to combat scam ads across Facebook and Instagram. This technology aims to identify and block ads that exploit images of public figures to mislead users.

Additionally, Meta disclosed plans to use facial recognition for verifying users via video selfies, offering a secure method for users to regain access to compromised accounts. Currently, both of these features remain in limited testing phases and are not yet widely accessible.