Heidi Klum faces backlash over controversial campaign with daughter Leni

Heidi Klum disabled her comments on her latest controversial lingerie advertisement with her daughter, Leni, following widespread criticism online.

The ad, part of an ongoing campaign for Intimissimi, features the mother-daughter duo modeling intimate apparel, including a clip of Leni in a bra.

Critics labeled the campaign as “inappropriate”, with many questioning the dynamic of a mother posing with her daughter in such content.

According to Daily Mail, this is not the first Klum has faced backlash over similar campaigns.

Since 2022, her collaborations with Leni for the lingerie brand have drawn criticism, with some fans calling the ads “weird” and “disturbing.”

Meanwhile, the latest post also sparked remarks like, “Which normal mom would pose together with her daughter in lingerie?”

Furthermore, Klum, who shares Leni with businessman Flavio Briatore, previously turned off comments on posts amid criticism.

Despite the controversy, she continues to feature prominently in Intimissimi’s campaigns, often showcasing their bond.

It is worth mentioning that the campaign also included other family members, with Klum’s mother, Erna, joining in earlier this year, though in less revealing attire, as per the publication.