Gigi Hadid reveals what makes her clothing brand 'valuable'

Gigi Hadid is passionate to make her cashmere brand, Guest in Residence, work.

With the 29-year-old supermodel launching the clothing brand in 2022, she now likes to visit the New York store and office, “weekly.”

However, Hadid has admitted that she needs to step back a little and let her capable staff run her brand, telling London Evening Standard, "I love having our office and store in New York so close to me that I can go check in weekly. I know everyone that works there.”

“But I have to let the baby expand now, and trust that the people we have trained all have the same goals,” Hadid added.

The runway beauty, whose brand sells a variety of rugby and plaid shirts, jacquard vests, puffer jackets and more, mentioned how Guest aims to deliver high-quality products.

She said, “The weight of the piece is what makes it valuable because each fiber of cashmere is what you’re investing in."

Hadid continued, “Colour is so important: everyone should invest in their favourite neutrals. We’ll continue throughout the seasons to launch favourite pieces in new colours. They are funky classics.”

“When I put on an outfit at work, it’s my job to sell that and to pay attention to the details: what makes it special? What’s not great about this piece? It’s a loss of an education if you’re a model and you’re not paying attention to that stuff,” Gigi Hadid further mentioned, as she explained how she puts together an outfit or piece for her brand.