New twist in Justin Baldoni, Blake Lively feud

In the lawsuit of Blake Lively against Justin Baldoni, his publicist becomes the centre of attention. 

Now, Jennifer Abel, in a series of Facebook posts, presented her side after her text exchanges with crisis management expert Melissa Nathan were leaked, sparking outrage.

These posts, meanwhile, are deleted, but The Hollywood Reporter confirmed their authenticity. 

In these, the publicist defended the leaked texts, saying that instead of a specific action against the Green Lantern actress, those messages were a funny reaction from them about how fans were reacting to the feud of It Ends With Us stars.

“What the cherry picked messages don’t include, although not shockingly as it doesn’t fit the narrative, is that there was no ‘smear’ implemented. No negative press was ever facilitated, no social combat plan, although we were prepared for it as it’s our job to be ready for any scenario," she said.

"But we didn’t have to implement anything because the internet was doing the work for us. Sure we talked about it, contemplated if we needed certain things, flagged accounts that we needed to monitor, worked with a social team to help us stay on top of the narrative so we could act quickly if needed, and yes, we rejoiced and joked in the fact that fans were recognizing our clients heart and work without us having to do anything but keep our heads down and focus on positive interviews for our client," the publicist continued.

“As the texts show, we sophomorically reveled and again, joked, privately to each other about the internets feedback to the woman whose team was making our lives incredibly difficult over the course of the campaign. I’m human."

"The long hours, months of preparation, on top of my day to day scope … it felt good to see that although we were prepared, we didn’t have to do anything over the top to protect our client," Jennifer said in the long posts online.