Inside Prince William's new 'extremely effective' approach to being royal

Prince William is planning to take a new approach to being a royal.

The Prince of Wales has been using a more informal and relatable approach as a royal. He recently bought a round of drinks at a Wetherspoons pub for a group of Aston Villa supporters and even answered calls in a restaurant.

Now, an expert says William is keeping relatability front and center in his PR approach.

"For a while now, William has been putting into action the way that he intends to do the job," royal expert Jennie Bond told OK!. "And that, as he now made clear, is royal with a small r. You could say that the small ‘r’ also stands for relatable, because that is what he is showing himself to be.”

She continued: "I think he gets quite a kick out of surprising people – by taking calls in a restaurant, serving people from burger stalls or dropping into a pub to buy a round of drinks. I think William finds it refreshing to be able to interact without all the fuss that generally goes with a royal visit. And I’m sure he also realizes that in PR terms, it is extremely effective."