Ashley Tisdale turns her hair struggles into powerful new collection

Ashley Tisdale is using her own hair care experiences to launch a new line.

The 39-year-old launched the Being Frenshe hair care collection on January 8, 2025, which is an addition to her Frenshe brand.

While having a conversation with PEOPLE, the High School Musical alum shared that hair has always been a "big, big thing" for her, especially after the diagnosis of alopecia in her 20s.

The singer and actress quipped that it felt right to create a gentle collection that shows love for the scalp and hair.

"I'd had such a journey with my hair and hair health. [The alopecia diagnosis] really made me stop in my tracks and rethink everything that I would do to my hair. I realized less is more and I needed to give more love to my hair and less stress," Tisdale stated.

The haircare collection in her brand only includes three items: Moisture, Restore, and Clarify.

Shedding light on her simple haircare items, the Scary Movie 5 actress explained that the goal is to "embrace your natural texture and give your hair a moment."

"There are so many products out there that help you achieve more volume and all these things. We're always asking our hair to do certain things. I want us to just let it be. It's not until we start having hair thinning that we're like, 'What do I do?' So let's start now and give love to our hair," Ashley Tisdale concluded.