Big update about Beyoncé's hairline brand

Cécred is a haircare line owned by Beyoncé and her mother, Tina Knowles, and it’s reaching new heights.

The beauty company was a nod to the Grammy winner’s mother, who worked as a hairstylist and styled her daughter and Destiny Child, a girl group the 43-year-old was part of.

The mother-daughter duo founded the brand in 2024, and their products will now be available at Ulta Beauty.

To celebrate the feat, Tina said, "I am so excited that our incredible hair care line will be available in Ulta Beauty Beauty Supply." 

The Knowles family matriarch continued, "As a hairstylist I love visiting Ulta. It is a wonderland of hair products and the biggest and most extensive collections of hair tools. I could spend hours there."

Tina also gushed about how swiftly their brand grew in just over a year. "If you haven’t tried our Cecred products, then please now you can just walk into the store and get them."

"This is a dream come true for Beyonce and me," Tina concluded.